Selected morsel:

Curlycon
As part of our Curlfriends campaign, we partnered with CurlyConLA and let the vibrant world of curly hair take centre stage at their one day event. We brought together curly girls from all walks of life into our a space to network, learn and engagement with us. We helped them uncover the secrets of embracing those curls and introduced them to the products we created just for them.

Project elements

Pop-up, Event space, Design

Team

Event leads – B.Tavares & L.White | Creative – S.Bignell & M.Osei • Photo –
Our pop-up at Curlycon LA, included space for guests to network, learn and engage with our products and staff, with product demo’s, a styling station and much more. The event resulted in a 2.2M IG social reach and 1,068 booth visits!
Our selfies station, where guest could take photos or just sit and chat with other guests.
The product bar
The hair lab and consultation station