Hair has been an iconic signature of Black culture throughout the Diaspora. We created a space at Afropunk in NYC, where Black beauty was the main attraction. At the "Club Lush" pop-up space, inventive programming, curated product (specifically for our audience) took centre stage. We empowered attendees to discover these products while celebrating the collective culture and the unique way we each show up. We fostered connection and engagement with the Afropunk audience and left long-lasting and emotional memories