Inspired by the rise of fragrance rituals and gourmand scents, we created a cafe pop-up in New York City and invited guests to explore our newest scents, from sweet to spicy, while sipping seasonal drinks. We created a personalized experience where guests could build and their own perfect fall scent routine and also establish Lush as the go-to destination for seasonal rituals. Our scent-forward experience celebrated individuality and seasonal indulgence. We drove awareness by encouraging hands-on exploration and engaged customers in guided activities using iconic products to create a memorable experience rooted in fragrance, self-care, and community.