As part of a promotional strategy at MLS marketing, we worked with the Strathcona Business Improvement Association to create awareness for hidden gems in the Strathcona neighbourhood . The goal was to highlight that the area had a lot to offer and also show how walkable it is. In partnership with Van Mural Festival which was occuring during out first year of the campaign we launched the Walk Strathcona Series. Hundreds of people to flocked to the area, creating an opportunity for the local businesses to get in front of the public.