Selected morsel:

Travel Essentials
For most globetrotters, having effective and portable cosmetic products is very important. Whether you are hitting the slopes, or relaxing on the beach, Lush makes travel-friendly options. Using paper landscapes, that represent various destinations, we highlight effective naked (packaging-free) and 100 ml options that are great on the go. The logistics of travel can be complex but your products don't have to be.

Project elements

Marketing Campaign, Design, Art Direction

Team

Photo: W.Leakes & N.Beausoleil • Producer: S.Co
We paired landscape elements made out of paper, with products that made sense for those destinations and seasons.
Digital banners
The visual elements also featured in banners on the lush website, specifically on pages dedicated to travel products and in related ingredient articles.
IG post
We took a digital/social first approach and prioritized IG posts where we display these unique visual and connect with lushies more intentionally.
We used instagram stories to spread the word on our travel-friendly size options.
Social pins focused on hair care essentials on the go.