Selected morsel:

Squash Your Plans
As autumn sets in, fragrance trends take a sensory turn — moving from nostalgic sweetness to eerie indulgence. This transition is especially prominent in gourmand fragrances, which begin the season soft and cozy, then grow richer and darker as Halloween approaches. To highlight the change of season we encouraged people to "Squash their plans" and lean into the cosiness of fall with the new Pumpkin Spice product range!

Project elements

Marketing, Design, Art Direction, Film & Photo

Team

Photography: W.Leakes + N.Beausoleil • Production: S.Co • Art Direction: P.Baldwin
Creative for Fall Gourmand leaned into illustrated leaves and textured scent trails in warm gourmand tones.
Signage and backing boards designed to go with product nesting blocks. Each asset is merchandised with product in windows and feature tables in shops.
To support merchadising we created oversized 3D products, platform backing cards, plinths, clings and signage in the same style for the feature and window tables in shops.
The window display for our Liverpool shop featured blown up scent trails, leaf elements and oversized product to help tell the story of fall gourmands.
Our hero imagery heavily highlighted combos of our seasonal pumpkin spice and all year round products. This was featured in lightboxes, on the web and in PR mailer pieces.
We also created a mailer piece inspire by coffee bags to gift to media and influencers.